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Dove France reveals women’s inner thoughts in new direction from Ogilvy Paris

Here we go again, Dove changing the world – again – this time courtesy of Ogilvy Paris with a campaign that broke on International Women’s Day last Sunday.

This one’s called ‘Inner Thoughts’ and features French actresses saying out loud what they’re really thinking and what they’re really thinking is none too complimentary about themselves and others – the minxes. Heaven knows what they think about blokes.

Actually it’s none too preachy and funny at times.

With some French élan. A lot of French advertising – the stuff we see anyway – is rather good these days.

MAA creative scale: 7

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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