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W+K Amsterdam takes on the Americans at their own game for new Booking.com app

Booking.com is causing quite a stir in the travel market and now it’s launching a new ‘personalised’ app Booking Now so people can find a room in a hurry.

The campaign breaks in US but will surely surface elsewhere. Agency is Wieden+Kennedy Amsterdam which has done a fine job beating the Americans at their own game: snappy commercials that use humour strictly to make the point (something of a lost art in other markets where the humour often takes a full old-style commercial length to get going).

Here are a couple:

Very good. MAA creative scale – 7.

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