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101 makes breakthrough with new Corsa campaign

101 is one of a gaggle of newish London agencies trying to make their mark – including a number of US imports like Droga5 and Mcgarrybowen – but it appears to have made a breakthrough of sorts with this campaign, ‘A-Z,’ for Vauxhall’s new Corsa.

The Corsa’s an important model for Vauxhall; once popular with boy racers who couldn’t afford a Golf GTI, now bering positioned as a family car too. Each letter in the ad is another rung on the ladder of life, it seems. So there you are.

But it’s still a lively ad, with perky direction from Bob Harlow for Somesuch.

MAA creative scale:6

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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