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Droga5 sprinkles its magic on Under Armour

I see that Nike challenger Under Armour (a pretty big challenger with $3bn sales) has won Ad Age’s Advertiser of the Year gong.

Apparently UA’s first attempt to woo women was a bummer, with the first range going straight to the incinerator.

Enter Droga5 at the tail end of last year with ‘I Will What I Want.’

Who said agencies couldn’t make a difference?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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