Home / Advertisers / Crispin Porter tells the Fruit of the Loom Christmas story with admirable economy

Crispin Porter tells the Fruit of the Loom Christmas story with admirable economy

Do you remember Fruit of the Loom? Underwear, that is.

Back in the day at Campaign I can remember many an agency trying to get us as excited as they were about this project to ‘revolutionise’ UK knickers – but somehow it never happened. People still went to Marks & Sparks.

But it seems to be a big brand in the US and Crispin Porter+Bogusky has used its allocated 41 seconds wisely to produce a rather winning Christmas ad.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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