US star Droga5 hasn’t had the easiest of introductions into London – replacing CEO Kevin Dundas with MD Nick Simons after a tough first year – but it’s finally won some business, luxury online fashion retailer Farfetch, to add to its European Bulmers account.
It may indeed be far-fetched to see this as turning a corner for Droga but at least it’s an opportunity to get some work out.
Farfetch was founded in 2008 and brings together 300 or so designers from around the world; from New York to a number of European countries. D5 will work on a digital, print and experiential campaign, the latter two disciplines being its forte in New York.
Farfetch CMO Stehanie Horton says: “Droga5 grasped our strategic challenges immediately and offered us a fully integrated creative solution that will help us to deliver on our 2015 marketing aims.”