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18 Feet pushes charm button for House of Fraser

London creative shop !8 Feet & Rising won retailer House of Fraser a few months back and kicked off by running some crafted local campaigns (which we didn’t get round to writing about, alas).

But what really counts is Christmas and that screen in the corner of the room (or taking up a whole wall more likely these days).

And 18 Feet has had the rather off-the-wall idea of featuring the models in its House of Fraser campaign showing they can actually talk! And give presents!

Sweet. It is – really.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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