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DDB and Tribal exhume old joke for new-style cars

Driverless cars will be on the roads soon – so says the UK government anyway, so don’t put your shirt on it – so it’s clever of Dutch insurance company Centraal Beheer and its agencies DDB and Tribal Worldwide to pick up on the interest in a new ad – ‘Self-Driving Car – to plug its car insurance.

And very funny it is too – even if the joke goes right back to Buster Keaton.

Note that the self drive car’s a Volkswagen – nothing like keeping all of your clients happy.

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