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Bacardi shows its ‘untameable’ family values in new global campaign from BETC

BETC London has just unveiled its long-awaited global campaign for Bacardi and its majors on the Bacardi family – still the owners of the business – who, it says, have been ‘Untameable since 1862’ despite a series of vicissitudes in Cuba, including being booted out after the Castro revolution.

One of the commercials, ‘Procession,’ is here, on the BETC website. Plus the company has released some print and poster work.

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Lively stuff – better than showing happy cocktail drinkers clinking glasses. And it’s never a bad idea to big up the client….

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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