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Honda kicks off pan-European digital blitz with LBi

Honda Europe is planning to roll out 96 completely new customer websites in 2013 and the first is launched in Spain today. Honda’s digital agency is LBi.

The new web presence aims to consolidate product ranges onto a single centralised platform, with a complex integration of brand, data, systems and processes to make Honda’s web presence consistent and measurable across all markets.

LBi provided a team of strategy, user experience, content, creative, technology and analytics experts to work with a specialist Honda project team to produce the websites covering cars, motorbikes, all-terrain vehicles and power equipment.

Honda’s European digital marketing manager Jon Gibson says: “This is the culmination of over two years work, during which time we’ve created a centralised technology platform from the ground up. From the start we wanted to do things differently – our strategy has been to simplify the research and buying process, tell the story of Honda’s brand, and create a genuinely consumer-centric channel. It’s been a privilege to work with such a talented team at LBi and I’m incredibly proud of what we have achieved.”

LBi, which was bought by Publicis Groupe for $540m last year, is enjoying a strong stream of new business and assignments from existing clients. Yesterday it was chosen as Carlsberg UK’s digital agency.

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