By Staff on July 30, 2012
Larry Kim, founder and chief technology officer of leading US-based search marketing company WordStream, explains how Google has upped the stakes in the ongoing battle between search engine optimisers and its own growing band of pay-per-click options. PPC versus SEO If you use Google search (and who doesn’t), you may have noticed that sponsored results [...]
Posted in Clients, Creative, News, PR | Tagged Larry Kim, organic searches, pay per click, research, search marketing, seo, wordsearch
By Staff on April 30, 2012
Online’s share of the media market is going up in all markets, to 20 per cent and over in the US and UK for example. But search remains by far the biggest sector although there are important developments under way, from the growth of mobile to the possibilities of Facebook. Here Larry K. H. Jenkins [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged baidu, bing, China, covario, cpc, facebook, google, Larry Jenkins, Microsoft, online, paid search, russia, search marketing, seo, yahoo, yantex
By Paul Simons on September 14, 2011
I’m wrestling with a new assignment at the moment and I’m struggling with this basic issue: what’s the problem we are actually trying to solve? Over the years I’ve been in the same spot quite a few times and the time taken to figure out the real issue really is worth the effort and time [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, ariston, british airways, cheap flights, commercial reality, Dave Trott, emissions, ford, ggt, Greenpeace, marketing, Paul Simons, red mountain, right questions, search engine optimisation, seo, simons palmer, virgin
Recent Comments