By Stephen Foster on April 24, 2012
The Brits and the French spent much of the 18th century vying for control of India (the Brits won, of course) and the two old adversaries seem to be busily engaged in another contest to the death on the sub-continent, this time in all things digital with respective national marcoms flagships WPP and Publicis Groupe [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aig, brandedge, digital marketing, digitas, hsbc, India, indigo, infosys, kantar, leo burnett, mysupermarket, publicis groupe, razorfish, rosetta marketing group, Sir Martin Sorrell, tata, thomas cook, Vikas Tandon, vivaki, WPP
By Stephen Foster on August 4, 2011
Hitherto we’ve had the big Western marcoms companies snapping up every Indian digital business they can but now two big Indian digital marketing firms, Ybrant Digital and LGS Global (both of whom have been acquisitive in their own right) are planning to merge to create a national champion in the sector. Ybrant, which recently raised [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged cloud computing, digital marketing, facebook, ford, hsbc, hyderabad, lgs global, lycos, mobile applications, o2, porsche, Suresh Preddy, Vijay Kancharia, yahoo, ybrant digital
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