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Sarah Cutler: The Odd Couple – will the relationship between gaming And beauty go the distance?
Sarah Cutler, UK partner of makemepulse, the Paris-based global interactive production and gaming specialists, looks at the emerging gamification of…
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Ocean Outdoor: Napoleon reigns over Waterloo in OOH spectacular
Some 208 years after the epic battle, Napoleon dominates the famous BFI IMAX banner in London’s Waterloo, a location synonymous…
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News
TwentyFirstCenturyBrand: the importance of measuring the effectiveness of brand strategy
Anna Chapman, senior strategist at TwentyFirstCenturyBrand, lifts the lid on their recent IPA accreditation, discussing the approach to effectively evidence…
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Wonderhood’s Alex Best on brand fame, creativity and the ads that made me
Alex Best is a co-founder and CEO of Wonderhood Studios. He has held senior posts at agencies including CHI&Partners, Wieden+Kennedy…
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Jury confirmed for Ocean Outdoor’s Digital Creative Competition 2023
Ocean Outdoor has announced the line-up of 18 expert judges are who are seeking bold, original ideas in its annual…
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Ocean Outdoor reunites with ITV for Rugby World Cup 2023 action
Ocean Outdoor draws its summer festival of sport to a close with a digital out of home (DOOH) Rugby World…
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World Land Trust and Media Bounty get UK buzzin’ with dynamic birds and bees billboards
Media Bounty and the World Land Trust have launched an integrated advertising campaign which uses large format premium digital out…
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Exploring the Intersection of advertising and the stock market
The intersection between advertising and the stock market is a fascinating subject to explore, with implications that can affect all…
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SailGP splashes down in London’s West End with new global brand campaign
‘We Are Racing’ brings SailGP’s action-packed battles to world famous Piccadilly Lights SailGP, the world’s most exciting racing on water,…
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