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Ad Tech
Talon boosts Ada’s capabilities through Tamoco partnership
Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a…
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Advertisers
Talon Outdoor: seven campaigns – one channel
Talon opened for business in 2013. The Out of Home (OOH) market in the UK was worth less than £1…
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Advertisers
MSQ Partners CEO Peter Reid: are you really getting a client-centric offer?
The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to…
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Advertisers
Talon Outdoor: closing the evidence gap in Out of Home
By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains…
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Advertisers
Nick Mawditt of Talon Outdoor: how Out of Home channels build bigger and better brands
The Out of Home industry has taken strong and simple messaging into its Upfronts showing an industry in great health…
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Ad Tech
Talon boosts US Out of Home data intelligence with SafeGraph partnership
Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with…
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Advertisers
Talon Outdoor: dare to digitise in OOH to drive profit
A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the…
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Ad Tech
Talon’s 4-step approach to safeguarding consumer privacy in the era of intelligent digital Out of Home
With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy…
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Ad Tech
Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited
Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It…
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