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Advertisers
Matt Williams: why we don’t want Twitter to choose our tweets with new ‘custom timelines’
I love Danny Baker (left). He’s an exceptional journalist. A ‘man of the people’, who has a beautiful way with…
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Advertisers
Matt Williams: The Engine Group deal – what employees really want from an acquisition
So we’re done and dusted. The Engine acquisition, I mean. Chances are you’ll have read about it over the past…
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Advertisers
Matt Williams: they may not be Cannes winners but let’s hear it for Match.com and eHarmony
Last week I indulged in a bit of a rant about bad advertising. There are two sorts of rubbish ads,…
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Advertisers
Matt Williams: is Campaign’s ‘Turkey of the Week’ fair criticism or does it penalise creative ambition?
Summertime. A chance for people to take a couple of days off and recharge the batteries. And if you’re staying…
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Advertisers
Matt Williams: what Nike and McIlroy can tell us about working for long-term brand success
I couldn’t muster the energy to stay up on Sunday night to watch Rory McIlroy’s amazing US PGA Championship triumph,…
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Advertisers
Matt Williams: Engine deal and why Nail has nailed the problem of YouTube Preroll ads
It’s been a bit of a crazy week at Engine. And for good reason – we’re at a very exciting…
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Advertisers
Matt Williams: are these good enough reasons to make the doubters accept advertising?
I hate going to the dentist, but not for the reason everyone else seems to fear it. Drills, needles and…
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Advertisers
Matt Williams: why real time marketing forces agencies and clients to change their processes too
Speak to any young person getting into the marketing industry for the first time and they’ll all identify the same…
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Advertisers
Matt Williams: now the real work starts for Adidas
“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives…
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