Omar Oakes: Strategy was never in short supply. Courage was
A new WFA report says strategic thinking is advertising’s biggest talent gap. That’s always been true, but now AI is […]
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George Parker: when Dell was the direct original
My last two MAA columns have stressed the effectiveness of well written, informative and intelligent copy that encourages readers to
Greater Anglia pulls into Pablo
Greater Anglia, the rail operator for the East of England, has moved its creative account to independent agency Pablo, with
WPP launches flagship London production hub
WPP has opened Devon’s Point, a new, flagship production facility in East London, further proof it’s planning a one-stop ad shop.
Orange heads into space
Orange is heading into Elon Musk territory – with a lively female astronaut – courtesy of Publicis Conseil and directors
FlixBus appoints Mother Berlin as lead global creative agency
Fast-growing coach operator FlixBus, which was founded in Munich in 2011, has appointed Mother to handle brand communications worldwide starting
Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few
Macmillan returns creative duties to VCCP after split with AMV
As many as ten agencies pitched for Macmillan Cancer Support’s creative account after the business split with AMV earlier this
For all wheelkind: Halfords rolls into new lanes
We don’t tend to see so much straight advertising from Dentsu Creative these days, but here they are with a
Dinosaur’s Ben Tyson picks his Desert Island Ads
Sure, there are more pressing things to think about on a desert island. Shelter. Fresh water. Why the handprint on