Talent agencies are making big claims on the advertising ecosystem
As celebrities and influencers become brands’ communication mechanism of choice, the big talent agencies are making ambitious inroads into marketing […]
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VCCP’s strike rate for Barclays continues with confident investment ad
Barclays is on a mission to get a bigger share of customers’ money and has charged VCCP with persuading people
Does your cat love you? Sheba provides a passion guarantee for pet owners
Innovations in pet nutrition are getting ever more extreme as people obsess over humanising their animals. There are meat substitutes
Marketing’s new purpose: enshittification
It’s not been a great year on this increasingly embattled planet and there’s a nasty new word for a nasty
Which? goes into battle against the massed ranks of fakers
Trying to find out about anything is increasingly hard in today’s online world, bedevilled by the rapid integration of generative
Chat GPT Voice gives grandpas the gift of the gab with ‘Get stuff done’
There’s a loneliness epidemic, we are told, as too many people live their lives online. So this latest campaign for
Liquid Death’s ‘first time’ tips
Maybe it’s the Sydney Sweeney effect, nothing like sex for grabbing attention in an overstuffed media marketplace. Liquid Death is
MAA Ad of the Week: Just Eat from VCCP
VCCP is in a rich vein of form at the monent, somehow finding the resources to service all the new
New president Leonard introduces expanded D&AD
Uncommon Creative Studio co-founder Nils Leonard (left) is the new president of UK-based creative champion D&AD. Leonard succeeds Lisa Smith
Stagwell’s Townsend is new MSQ CEO
UK marcoms challenger MSQ has hired James Townsend, former CEO of Stagwell EMEA and head of its Brand Performance network,