Creative Agencies
Has Publicis rewritten the big global pitch rules?
Or, indeed, pitches of any size? Pepsico has moved its global media business to Publicis without a pitch – Surprising […]
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Olivia Rhye • 10 hours ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite a…
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Creative Agencies
MAA Ad of the Week: Humankind 11 from BETC Paris
Creative agencies are searching for a role in AI-transfixed life and one outlet is clearly video gaming, in some ways […]
Creative Agencies
Giles Keeble – Think first, act later
When I was ECD of Leo Burnett some years ago I wrote an ad for the agency with the headline […]
Creative Agencies
WPP – when a low profile is what you need most
Most denizens of adland want to be on the tip of everyone’s tongue: the market is oversubscribed and only a […]
Creative Agencies
Peroni quits McCann for Havas
Havas has beaten off adam&eveTBWA and Leo for one of the world’s best-known beer brands, Asahi’s Peroni Nastro Azzurro. McCann […]
Creative Agencies
Serviceplan shows old ad ways can still hack it – even for Uber
The best ads highlight the human element in all of us, even even if it’s Gregor Fisher’s famous combover for […]
Creative Agencies
Google shows us how to be a world class creative – with its AI
No CCO has had a biger impact on the global creative scene than FCB’s Susan Credle in recent yeara, not […]
Creative Agencies
Omar Oakes: What Sony found when it stopped trusting WPP
Extraordinary court filings allege WPP retained 76% of Sony’s rebate funds in China. But the real story is what the […]
Creative Agencies
George Parker : Murdoch’s Mistakes…
Old geezer, Rupert Murdoch, who I always refer to on my adscam.blog as “The Wizened of Oz,” has certainly enjoyed […]
Creative Agencies
Now new biz machine VCCP wins Sekonda
Most of the ad world may be taking a break from the business (if not the blinding heat) but some […]
Creative Agencies
MAA Ad of the week: Coca-Cola from WPP Open X
Coca-Cola is, or should be, the gold standard for advertising although every so often it slips of its perch. Its […]
Creative Agencies
Three makes surprise return via Wonderhood
When Vodafone tookk over Three we thought: that’s that, more dire red-splashed ads. Three, readers may recall, had more than […]
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