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Columbia helps out scaredy-cat Tech Bros

Advertiser brands Creative Agencies

When the world is eventually destroyed by the machinations of America’s unlovely Big Tech Bros and their AI obsession it’s disappointing to learn they’ve already organised their equivalent of nuclear survival bunkers in unpopulated parts of the world – like New Zealand.

Adding insult to injury if the likes of Zuckerberg (who’s just bought a castle in Ireland) and Musk survive when no-one else does. Maybe Bezos will hunker down on his yacht.

Columbia Sportswear CEO Tim Boyle is happy to help it seems, offering them a survival supply of Columbia kit, as they’re so useless they can’t fend for themselves. You can win one too, so there’s some justice in the world. By adam&eve/TBWA (or whatever it’s called these days.)

Be a shame not to laugh.

MAA creative scale: 8.

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