Advertiser brands
Mother launches another game show – Ikea’s ‘Storage is Sexy’
The relationship between Ikea and Mother is still entertaining audiences more than a month after VCCP officially took over the […]
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Olivia Rhye • 10 hours ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite a…
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Advertiser brands
Iconic Out of Home (OOH) improves brand perception and consumer confidence over and above static OOH and other media channels.
A new independent research study released by Ocean Outdoor reveals how premium and iconic Out of Home (OOH) improves brand […]
Advertiser brands
Chanel goes all-in on branding for Boat Race’s move to Channel 4
Chanel has been title sponsor and official timekeeping partner of the annual Oxford v Cambridge boat race for the last […]
Advertiser brands
Is AI really a good idea for agencies?
Open AI’s Sam Altman has admitted his agentic bots keep escaping and he doesn’t know what to do about it […]
Advertiser brands
More clients move to payment by results – WFA
A new report by the World Federation of Advertisers and Agency Mania Solutions reveals that the use of labour-based models […]
Advertiser brands
Toy Story: Droga5 turns Smyths catalogue into a best friend
Droga5 Dublin won the Smyths Toys business from McCann Manchester in early 2024. There was a Christmas campaign in 2025, […]
Advertiser brands
MAA Ad of the Week: Mekanism for Advertising Week New York
Many of you may have have been there: grappling with an AI solution when the simple human to human way […]
Advertiser brands
Wilson departs WPP for second hot seat at Diageo
WPP CFO Jennifer Wilson, a key ally of CEO Cindy Rose, is leaving to join Diageo after three years with […]
Advertiser brands
George Parker: when Dell was the direct original
My last two MAA columns have stressed the effectiveness of well written, informative and intelligent copy that encourages readers to […]
Advertiser brands
WPP launches flagship London production hub
WPP has opened Devon’s Point, a new, flagship production facility in East London, further proof it’s planning a one-stop ad shop. […]
Advertiser brands
Orange heads into space
Orange is heading into Elon Musk territory – with a lively female astronaut – courtesy of Publicis Conseil and directors […]
Advertiser brands
Greater Anglia pulls into Pablo
Greater Anglia, the rail operator for the East of England, has moved its creative account to independent agency Pablo, with […]
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