Advertiser brands
Mother takes the controls for Ikea’s ‘ultimate storage solution’ game
Turns out Ikea really does have a storage solution for everything. The Elder Scrolls V: Skyrim has been a best-selling […]
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Olivia Rhye • 10 hours ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite a…
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Advertiser brands
VCCP spoofs sportswear clichés for Primark’s activewear range
Primark’s new campaign for its activewear collection has all the tropes of the big global sports brands – serious black […]
Advertiser brands
George Parker: how the Murdoch Sun rose
Just a couple of weeks ago I did a post about the two significant failures of Rupert Murdoch, or as […]
Advertiser brands
Has Publicis rewritten the big global pitch rules?
Or, indeed, pitches of any size? Pepsico has moved its global media business to Publicis without a pitch – Surprising […]
Advertiser brands
Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen […]
Advertiser brands
WPP Production tries to squeeze out production companies
WPP Production, Hogarth as was and a central plank of Cindy Rose’s reorganisation of the business, now wants its staff […]
Advertiser brands
MAA Ad of the Week: Humankind 11 from BETC Paris
Creative agencies are searching for a role in AI-transfixed life and one outlet is clearly video gaming, in some ways […]
Advertiser brands
Publicis lands global Pepsi without a pitch – is Coke media now destined for WPP?
Publicis boss Arthur Sadoun said a while back that his company was increasingly winning business without a pitch and he’s […]
Advertiser brands
Essity calls global creative review after major US femcare acquisitions
Essity, owner of the Libresse/Bodyform brand that has inspired so many Cannes Lions winning campaigns from AMV BBDO, has launched […]
Advertiser brands
Tiger Beer and Le Pub want us to uncage our inner strength
Le Pub Singapore has updated Tiger’s long-term emphasis on bravery in an attempt to come up with something a bit […]
Advertiser brands
Apple kicks off One Club’s Brand Hall of Fame
Following in the footsteps of Steve Jobs and other individuals in its Creative Hall of Fame (you probably didn’t know […]
Advertiser brands
M&S gives St Trinian’s vibes for new autumn campaign
Gillian Anderson is back for Marks & Spencer, this time as a slightly saucy student of compliments, reading quietly in […]
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