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Does Shaun hit the right note for Lidl?

Advertiser brands Creative Agencies

There’ve been some good Christmas ads so far this year but then again….

Lidl is an excellent supermarket in the UK but for some reason its agency Coolr (“social first” it says) has roped in Shaun Williamson, an actor who’s appeared in Eastenders, to reprise a classic Slade number. While dishing out Lidl prezzies to, amongst others, celebs you probably haven’t heard of either.

Here we go.

MAA creative scale: you be the judge (we do 1-9.)

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