Adam&eve is a much-changed agency from its high period when it was everyone’s agency of the decade (including Cannes) with many of the principals seeking pastures new, wittingly or unwittingly. Now, of course, Omnicom has rolled it into TBWA, with whom it had little or no historical connection apart from ultimate ownership.
Columbia Sportswear has become its signature account and its latest effort has the client CEO Tim Boyle taking a pop at the Tech Bros who are busily building their impregnable bolt holes as their AI threatens to destroy the world.
A few well-aimed cabbages won’t stop them in their tracks but it provides some comic relief for the rest of us. A brand we can like.
