Is Sydney really the sporty type?
Here’s Sydney Sweeney’s Novig “sports” ad – make your own mind up. Harmless fun or a bit desperate?
News
Small World’s Harvey Austin: entertainment as growth mechanism
Now it’s Goodnight from the Sideshow: The case for entertainment as the growth mechanism, not the creative afterthought by Harvey
MAA Ad of the Week: Birra Menabrea from Ark
New (to the UK anyway)Spanish beers are all over the place (hope this one isn’t made in Warrington or somewhere.)
Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest
Ad agencies love to talk about pitching like it’s sport: winners, losers, league tables. Last week’s PepsiCo/Coca-Cola global media account
VW puts a new twist on classic ‘if only everything in life’ line
DDB Paris has delved into Volkswagen’s past to put a very modern twist on the old idea that your VW
More Coke pitches: this time Ogilvy’s on top
They do love their pitches at Coca-Cola despite the creative part of the giant account supposedly safely harboured at WPP.
Ocean Outdoor partners with Cityz Media in Klépierre’s French shopping centres
Ocean Outdoor, the Digital Out of Home (DOOH) advertising company, has entered a partnership with Cityz Media, one of France’s
Publicis and WPP: client stability matters too
Amid all the chatter about who’s handling Coca-Cola media one important thing seems to have been overlooked. If you’re setting
George Parker: Trump Begorrah and Bejesus!
In his inimitable statesman like style, Trump has once again opened his orange gob and firmly placed a cankled foot
MAA Ad of the Week: NCA and the FT enter ‘The Pink Room’
More than 90% of Financial Times readers pay to access the newspaper online, so a social media-first campaign makes sense