They do love their pitches at Coca-Cola despite the creative part of the giant account supposedly safely harboured at WPP. This time it’s a WPP team led by Ogilvy reportedly winning a European football brief in a pitch against Publicis’ Le Pub (which handles Heineken), Ajaz Ahmed’s new Studio.One and Uncommon Creative Studio (there are nearly as many studios these days as pitches.)
Coke has invested heavily in football with some lively campaigns although this seems to be the first time it’s been a separate project. Coca-Cola is an official sponsor of the Premier League in the UK.
Nobody’s saying anything on the record but it’s an interesting pitch. Studio.One, the new creative company formed by former AKQA boss Ajaz Ahmed has already picked up a Christmas assignment from Coke. Ogilvy has won (or retained) a number of Coke assignments recently and seems to be the lead agency on WPP Open X work. Must be frustrating, not to say exhausting, having to keep repeating yourself though.
