MAA Ad of the Week: NCA and the FT enter ‘The Pink Room’
More than 90% of Financial Times readers pay to access the newspaper online, so a social media-first campaign makes sense […]
News
Brandtech Group appoints ex TBWA and Ogilvy ‘creative purist’ as CCO
Chris Garbutt, who spent five years as global CCO for TBWA Worldwide and eight years as CCO at Ogilvy Paris
Mother takes the controls for Ikea’s ‘ultimate storage solution’ game
Turns out Ikea really does have a storage solution for everything. The Elder Scrolls V: Skyrim has been a best-selling
VCCP spoofs sportswear clichés for Primark’s activewear range
Primark’s new campaign for its activewear collection has all the tropes of the big global sports brands – serious black
George Parker: how the Murdoch Sun rose
Just a couple of weeks ago I did a post about the two significant failures of Rupert Murdoch, or as
WPP Production tries to squeeze out production companies
WPP Production, Hogarth as was and a central plank of Cindy Rose’s reorganisation of the business, now wants its staff
Has Publicis rewritten the big global pitch rules?
Or, indeed, pitches of any size? Pepsico has moved its global media business to Publicis without a pitch – Surprising
Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen
MAA Ad of the Week: Humankind 11 from BETC Paris
Creative agencies are searching for a role in AI-transfixed life and one outlet is clearly video gaming, in some ways
Publicis lands global Pepsi without a pitch – is Coke media now destined for WPP?
Publicis boss Arthur Sadoun said a while back that his company was increasingly winning business without a pitch and he’s