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MAA Ad of the Week: Humankind 11 from BETC Paris

Advertiser brands Creative Agencies

Creative agencies are searching for a role in AI-transfixed life and one outlet is clearly video gaming, in some ways the inspiration behind the AI boom itself.

Sometimes it works, as here by BETC Paris for Humankind 11 at others it doesn’t, as in WPP Open X’s misjudged epic for Fanta last week.

Is this how video gamers see the world? Include me out….

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