Fast-growing coach operator FlixBus, which was founded in Munich in 2011, has appointed Mother to handle brand communications worldwide starting with the launch of a new global brand platform this autumn. FlixBus’ most recent UK advertising, by Birmingham agency One Black Bear, launched in April with the line “Switch to FlixBus”.
Mother will lead FlixBus’ creative strategy across more than 40 international markets in Europe, North America, South America, Asia and Oceania. The brief is to create consistent brand recognition worldwide, strengthen FlixBus’ positioning in more established markets, and build recognition in new ones .
Alexander Schlüter, VP marketing, FlixBus: “FlixBus has grown across markets, but our next phase of growth is about more than expanding our network. We want to build a brand that people trust and love wherever they travel with us. Mother understood this ambition, and we’re excited to work together.”
Alexander Nowak, CCO and creative partner, Mother Berlin: “FlixBus has changed how people travel and it’s done so in about a decade. The opportunity now is to build on that momentum into one clear, consistent brand. That’s the work we’re excited to lead.”
