Coca-Cola wants you to log off and drink up in new WPP Open X campaign
Coca-Cola, the caffeinated drink that has long been valued as a way to perk you up and keep you going, […]
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TBWA as you never imagined it
The late great Jay Chiat (he of TBWAChiat Day) once asked: “How big can you get before you get bad?”
VCCP sets the kids (almost) free with Dairylea summer push
The UK is in the middle of the long school summer holiday, and VCCP’s new ad for Dairylea Dunkers cleverly
George Parker: AI Slop gets sloppier.
Just one month ago, MAA Staff, in their infinite wisdom wrote.. “WPP is launching its new Enterprise Solutions suite, one
Why don’t we just forget about AI?
Later this week Cindy Rose, a former Microsoft executive, will doubtless tie herself in knots trying to explain how “agentic”
Adidas wins World Cup – shareholders take flight
Adidas sales roared ahead in the World Cup – thanks to Timothée Chalamet among others – with Q2 sales reaching
Ocean Outdoor UK retains Canary Wharf DOOH contract
New programme to include immersive experiences and augmented reality. Ocean Outdoor UK has retained the rights to manage CWG’s Digital
Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging
MAA Ad of the Week: Monzo from BBH
It was a surprise when BBH abandoned Barclays for challenger bank Monzo (admittedly a pretty big one) but the agency’s
Brands tap into Spider-Sense for Marvel’s ‘Brand New Day’ movie
The launch of Spider-Man: Brand New Day marks the super hero’s ninth live-action film since 2002, and brands are lining up