Fosters’ revival splutters

Back in the day Fosters (an Aussie beer that Aussies used to mostly decry as phoney) enlivened the airwaves with a series of ads from adam&eve, mostly featuring stage Aussies Brad and Dan.

Newish agency Publicis has revisited the brand’s antipodean ancestry in a new campaign for the now Heineken-owned brand. With the help, it looks like, of AI.

But if you must use AI do it properly: this just looks cheap.

MAA creative scale 3.

Here’s the real thing.