Voracious Omnicom shows fruits of IPG deal
Omnicom may be the big winner from the current restructuring in adland, essentially ransacking its IPG acquisition while shedding thousands […]
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Co-op joins Apple, Waitrose, Maybelline in microdrama move
The microdrama business is expected to be worth $256bn by 2030, and while China still makes up 80% of the
World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever
We’ve had a global rebrand, the controversial World Cup hydration breaks, and now a hyperlocal campaign based in Wakefield, Yorkshire
George Parker: is the ad business looking up?
I just finished re-watching the movie… “Don’t Look Up!” It is a funny, accurate and excruciating examination of the warped
BMW turns tables on corners
Haven’t seen anything like this for a while but BMW in the UAE is going all noir with a courtroom
Burger King welcomes Boomers. After a fashion
Boomers are getting a rare moment in the spotlight in Buzzman Paris’ new campaign for Burger King. But it must
BBH hits a different note for Monzo
Didn’t know Van the Man licensed his music for ads but it’s a smart choice by BBH for Monzo, one
Meta’s latest is an AI con
Now don’t go round worrying about A! and all those horrid things it can (allegedly) do to you, actually it’s
MAA Ad of the Week: Dove Men+Care
You have to hand it to Unilever’s Dove, it certainly ventures where brands wouldn’t just a few years ago. And
Aldi global shortlist down to three: Havas and Accenture are out
German discount supermarket Aldi, which operates more than 13,600 stores across 18 countries, has cut its shortlist to three. Omnicom,