Budweiser tries to dig Bud Light out of trans hole
Bud Light has found itself in a right tangle with its unwise trans flirtation (sales and profits going through the […]
News
Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy
With more than 300 million creators worldwide, the creator economy grew exponentially over the last several years and shows no
The power of positive representation: WACL’s first TV ad lives in a hopeful future
WACL is making a big splash for its 100th anniversary. First there was the Mad Women documentary on Channel 4,
Alexandru Vasile of elvis: my Top Tips for Cannes
Top Tips for Cannes Cost of Beauty: A Dove Film/Dove Self-Esteem Project – Ogilvy New York Dove’s “Cost of Beauty”
WPP signs groundbreaking Omniverse deal with AI giant Nvidia
Nvidia has come from seemingly nowhere to become almost a $1 trillion company ($963m and counting) so it’s quite a
Adam&eveDDB takes home D&AD agency of the year award, but advertising is not the big winner
D&AD awarded two of its coveted Black Pencils for 2023, neither of which went to an ad campaign. A Pharrell
Optimus Prime stages audacious 3D take-over of BFI IMAX
Ocean Outdoor creates biggest ever DeepScreen canvas. Paramount Pictures uses the scale and presence of Europe’s most iconic out of
MAA Ad of the Week: Nationwide from New Commercial Arts
Agencies like to try to hijack the news agenda and New Commercial Arts had a prime opportunity when Nationwide, in
Robinsons, Covid and a sex toy like an iceberg: snapshots from an uncertain adland
Slim pickings for UK agencies at D&AD, once the premier UK festival which rose to prominence in the ‘Swinging London’
Dentsu Creative hires Caroline Pay as chief creative for UK
Caroline Pay, formerly joint CCO with Vicki Maguire at Grey London, has Joined Dentsu Creative’s leadership team as CCO. Most