Arsenal legends wind up Piers Morgan for Paddy Power
Piers Morgan, like his long-time adversary Jeremy Clarkson, is a Marmite fixture (although it can be hard to find anyone […]
News
Can the agency search for new business ever be ‘pitch positive?’
Pitching is always a bone of contention for agencies (and clients of course), a practice to outsiders that seems like
MAA Ad of the Week: New York Times from Droga 5
Newspapers, even in their mostly digital guise, don’t make that much use of advertising. A shame because, despite the inevitable
Botticelli’s Venus gets a naff makeover in disastrous Italian tourism campaign
Italy’s tourism ministry has launched a €9m travesty of a campaign that reimagines Botticelli’s Venus as a mini-skirted “virtual influencer”
A brew for boomers: Beck’s Brazil targets 70+ drinkers
Anti-ageism may be gathering force in the ad industry. Beck’s has now introduced a new 70+ beer, suitably packaged in
BMB chief strategy officer jumps ship to McCann London
McCann London is assembling a crack team of women at the top. The latest recruit is Mel Arrow who joins
Tech clients lead to tough Q1 2023 for Interpublic
Interpublic’s organic growth went into reverse in Q1 2023, down 0.2% with revenue of $2.18bn, a 2.3% decrease on 2022.
WPP Q1 growth lags Publicis and Omnicom
WPP posted just 2.9% organic growth in Q1 2023, way below Publicis on 7.1% and Omnicom with 5.2%. Havas posted
WFA updates Global Media Charter
The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation
AA/WARC: Adspend hit the buffers in late 2022 – 2023 recession looms
UK adspend rose 8.8% to hit £34.8bn in 2022 according to new Advertising Association/WARC figures but forecasts have been slashed