Mother’s ‘about flushing time’ campaign launches new period brand Fluus
Fluus is the first fully-flushable period pad, developed by a group of young eco-entrepreneurs looking for a solution to a […]
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Do Pets At Home customers see the funny side?
The world, you may have noticed, has gone pet mad – and not just those yappy cockapoos blighting the neighbourhood
Can New Commercial Arts recapture the great ad days of Sainsbury’s and David Abbott?
Sainsbury’s is one of those accounts that have defined British advertising over the years, most notably its 35 year stint
Memo to Ofcom: we don’t need more ads, just better TV
Ofcom is the UK regulator that’s supposed to keep media in check, including the internet and mobile. This, as you
MoneySuperMarket ramps up cost-of-living message
MoneySuperMarket and agency New Commercial Arts hit gold when they enlisted Dame Judi Dench and her money-saving SuperSeven as the
MAA Ad of the Week: Formula E from Uncommon
Formula E for electric cars is trying hard to catch up with Formula 1 (it won’t) and its latest effort
New Commercial Arts wins prized Sainsbury’s creative
New Commercial Arts, which only began in business in 2020, has won Sainsbury’s creative in a three-way pitch. The business
Now Google wants to be your creative director
Here we go then: Google is planning to introduce generative artificial intelligence (AI) into its advertising business. The tech giant
IPA Bellwether: UK marketing budget growth hits one-year high despite cost-of-living crisis
UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment according to the
Data drives Publicis to 7.2% Q1 growth
Publicis Groupe moved ahead of US rival Omnicom in the organic growth stakes in Q1 2023, posting 7.1%, largely driven