Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of […]
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Women’s Equality Party takes aim at banal police messages with hard-hitting women’s safety campaign
Travellers on the London Underground are bombarded by British Transport Police’s ‘See it. Say it. Sort it’ announcements about abandoned
WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge
Iggy Pop: you’ll find him in the kitchen at parties, advertising the sinks and appliances
Iggy Pop is now a familiar face in advertising, but this is his most bizarre foray yet into the commercials
Le Pub recreates classic Disney ‘Lady & The Tramp’ scene for premium pasta Al Bronzo
To launch its premium pasta range, Barilla has got together with Disney and double-Michelin starred chef Davide Oldani. The ad
Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study
Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight
Pablo plugs Icelandair’s stopovers
With Icelandair you can have have a one to seven day transatlantic stopover at no extra charge (presumably you need
BMB CCO Matt Lever picks his Desert Island Ads
Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands
In a personality-free world Rupert Murdoch continues to intrigue at 92
Observers, and maybe some participants, often bemoan the lack of big personalities in the ad, marketing and media world. Since
John Lewis shortlists three for trophy ad account
John Lewis has shortlisted three agencies – Saatchi & Saatchi, Wonderhood Studios and an as yet unnamed team from WPP