A brew for boomers: Beck’s Brazil targets 70+ drinkers
Anti-ageism may be gathering force in the ad industry. Beck’s has now introduced a new 70+ beer, suitably packaged in […]
News
BMB chief strategy officer jumps ship to McCann London
McCann London is assembling a crack team of women at the top. The latest recruit is Mel Arrow who joins
Tech clients lead to tough Q1 2023 for Interpublic
Interpublic’s organic growth went into reverse in Q1 2023, down 0.2% with revenue of $2.18bn, a 2.3% decrease on 2022.
WPP Q1 growth lags Publicis and Omnicom
WPP posted just 2.9% organic growth in Q1 2023, way below Publicis on 7.1% and Omnicom with 5.2%. Havas posted
WFA updates Global Media Charter
The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation
AA/WARC: Adspend hit the buffers in late 2022 – 2023 recession looms
UK adspend rose 8.8% to hit £34.8bn in 2022 according to new Advertising Association/WARC figures but forecasts have been slashed
Normal MAA service is resumed!
We appeared to be the victim of a particularly venomous hack yesterday but, fingers crossed, normal service is resumed today.
Honda motorbike’s pan-Euro drive is all about the men (and women), not the machines
If you’re in the market for a motorbike, VCCP Spain’s new campaign might well persuade you to look at a
Droga5 NY takes New York Times out of the echo chamber
What do chatbot fantasies, chocolate lava cake, basketball, aeroplanes, bare feet, forest fires and sneakers have in common? To find
McCann’s Smart Plants mix horticulture with wellness
House plants became very popular during the pandemic lockdowns, particularly with millennials on social media, and lots of D2C retailers