MoneySuperMarket ramps up cost-of-living message
MoneySuperMarket and agency New Commercial Arts hit gold when they enlisted Dame Judi Dench and her money-saving SuperSeven as the […]
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MAA Ad of the Week: Formula E from Uncommon
Formula E for electric cars is trying hard to catch up with Formula 1 (it won’t) and its latest effort
New Commercial Arts wins prized Sainsbury’s creative
New Commercial Arts, which only began in business in 2020, has won Sainsbury’s creative in a three-way pitch. The business
Now Google wants to be your creative director
Here we go then: Google is planning to introduce generative artificial intelligence (AI) into its advertising business. The tech giant
IPA Bellwether: UK marketing budget growth hits one-year high despite cost-of-living crisis
UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment according to the
Data drives Publicis to 7.2% Q1 growth
Publicis Groupe moved ahead of US rival Omnicom in the organic growth stakes in Q1 2023, posting 7.1%, largely driven
MAA blast from the past: banned Marmite ad – and a new one some might not like
Ads ain’t what they used to be is a familiar complaint (here anyway) but one reason is the volley of
Omnicom organic growth rate halves as pandemic bounceback recedes
Will five per cent growth be the new normal for the ad holding companies in 2023 after a year when
Above+Beyond wins big-selling winemaker Hardys
Australian winemaker Hardys has appointed Above+Beyond as its creative agency of record following a competitive pitch, as owner Accolade Wines
New safety video: British Airways goes big on seatbelts
From time to time airlines go big on their safety videos (was going to say overboard, but maybe not) and