Optimus Prime stages audacious 3D take-over of BFI IMAX
Ocean Outdoor creates biggest ever DeepScreen canvas. Paramount Pictures uses the scale and presence of Europe’s most iconic out of […]
News
MAA Ad of the Week: Nationwide from New Commercial Arts
Agencies like to try to hijack the news agenda and New Commercial Arts had a prime opportunity when Nationwide, in
Robinsons, Covid and a sex toy like an iceberg: snapshots from an uncertain adland
Slim pickings for UK agencies at D&AD, once the premier UK festival which rose to prominence in the ‘Swinging London’
Dentsu Creative hires Caroline Pay as chief creative for UK
Caroline Pay, formerly joint CCO with Vicki Maguire at Grey London, has Joined Dentsu Creative’s leadership team as CCO. Most
VCCP quits ‘noodling around’ and launches Faith, an AI creative agency
Never one to miss an opportunity, VCCP has launched an AI creative agency. It’s called Faith, and has named payroll
Art comes alive for 50th anniversary of Sainsbury Centre
Are you terrified of AI stealing your soul? Do you hate people being kept away from you? These are just
Legal, decent, honest, truthful: the ASA is doing its best as research shows public trust is boosted
The Advertising Standards Association is claiming success for its ad campaign, which ran in the summer and autumn of last
Wieden+Kennedy pitches Amazon Prime as a lifestyle choice
About the only people who make proper ads these days are the tech giants – they’ve got more money certainly
MediaSense study recommends shorter, sharper pitches
Everybody hates pitches it seems, apart from, presumably, the agencies that win them. Adam&eveDDB won 20 cor so on the
Purpose still wins at D&AD as UK takes eight yellow pencils
Six of the eight D&AD yellow pencils won by UK agencies were for purpose-led work this year as the first