WPP joins big agencies hammered by tech client cutbacks
WPP, like its US-based rivals Omnicom and Interpublic, was clobbered by the slowdown (in some cases complete absence it seems) […]
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Domino’s yodels its way into ITVX and Channel 4 sponsorships
VCCP’s “Domino-oh-ho-hoo” campaign has been rumbling along for a couple of years now, and these new sponsorship idents give it
Taco Bell and The Or welcome customers: ‘See You Next Tuesday’
Mother offshoot The Or is celebrating the “Taco Tuesday” tradition for client Taco Bell with a campaign that puts a
OMG’s new Impact tool tries to bring ESG purpose to media buying
ESG investing (environment, social and governance) has taken something of a powder recently with the biggest funds being overweight in
Out of Home global revenue tops $40bn in new WOO Global Market Index report
The World Out of Home Organization has expanded its Global Market Index to include 81 territories, accounting for 95% of
TikTok (and George Clooney) made Cindy Crawford recreate that 90s Pepsi ad – again
Summer’s viral TikTok hit is “One Margarita” and supermodel Cindy Crawford could not resist the temptation to dust off her
Vodafone celebrates Best in London Network award with first Marble Arch OOH wrap
Activation launched with Ocean Outdoor – revenue supporting English Heritage’s conservation of Marble Arch Vodafone’s network has been awarded Best
KFC Canada gives its fries the longest of goodbyes
KFC Canada is bidding farewell to its old fries (1952-2023) and replacing them with “seasoned fries,” better it seems. So
MSQ’s Brave Spark opens in New York
UK-based marketing group MSQ is launching creative studio Brave Spark in New York. Brave Spark will be based at MSQ’s
Even McDonald’s can’t make holiday traffic jams palatable
McDonald’s ‘Raise Your Arches’ from Leo Burnett was one of the burger giant’s recent hits – NCA’s Ian Heartfield made