Mars eyes Kellanova deal to create consumer goods and petcare giant
Privately-owned Mars is believed to be eyeing a deal for snacks rival and Pringles owner Kellanova, the former snacks division […]
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McDonald’s gets in the Olympic spirit – without the Olympic sponsorship
Despite ending its decades-long Olympic sponsorship deal in 2017, McDonald’s France and DDB Paris have found a clever way for
Heineken wants you to forget its beers
We overlooked International Beer Day (does the world really need another “day”) but Heineken and Publicis’ Le Pub marked it
Kevin Henry of Ocean Outdoor: how brands can leverage sports with high profile OOH fan experiences
1/Ocean has become, in part, a free to air sports broadcaster in recent years with its large screen coverage of
MAA Ads of the Week: AMV BBDO for Bodyform, Brothers and Sisters for TNT Sports
It’s the Olympics when even the finest timepieces can’t differentiate between two competitors. And we have a dead heat between
Google pulls AI Gemini ad after backlash
AI has become a man-trap for some ads, any mention of its merits is likely to provoke one of those
Jim Houghton: who’ll be the winners among the ad holdco Big Six?
The ‘Big Six’ marcoms holdcos (WPP, Publicis, Omnicom, IPG, Dentsu and Havas) have experienced vastly different fortunes in recent months
Skyn condoms abandons algorithms for physical connection
Falling in love, or getting off with someone (take your pick) is a complicated business these days involving matching people
Ads vs memes: the US election’s ultimate frontier
Donald Trump and Kamala Harris have both released big campaign ads in the last day or two, each attempting to
Bodyform goes large on blood, guts, laughs & confusion of menstruation
Just as magnificent, unpredictable, painful and hilarious as periods themselves, AMV BBDO’s new Bodyform campaign represents menstruation in all its