Wavemaker trio charged with rebooting GroupM new business
WPP’s GroupM, still adland’s biggest media agency empire, has been stuttering recently and is trying to do something about it […]
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Consumer is fighting back – good for the consumer but bad for brands
For most people most of the time price is the overriding issue when making a purchase – be it a
Coca-Cola tackles athlete concerns over plastic pollution
As a top tier, long-time Olympic sponsor, Coca-Cola has a big presence at the 2024 Paris Olympics. Whether it’s one
ASOS chooses Mother’s The Or as new ad agency
The Or been appointed by online fashion retailer ASOS to develop a long-term brand platform, after a competitive pitch handled
Krow Group wins Bensons for Beds
Bensons for Beds, a leading UK bed and mattress retailer has appointed Krow Group as its new lead creative agency.
John Lewis partners with Epsilon for new retail media offer
UK retailer John Lewis is joining the retail media rush with a new platform developed with Publicis Groupe’s Epsilon, which
Uncommon boosts planning as Natalie Lau joins from McCann
Tobey Duncan has been made Uncommon Creative Studio’s first chief strategy officer, moving up from head of planning after six
New AI took Spok sets out to replace marketing departments
Software lab Forum3 is launching Spok, an ad tech product that claims to be an all-round marketing assistant and, one
TNT Sports scores a winner with ‘Only sport can do this’
Brothers & Sisters demonstrates the creative power of “fandom” with this spot for TNT Sports (previously the BT Sport channel)
Jaffa Cakes beats TV with TBWA Out of Home campaign
Out of Home is enjoying something of a creative renaissance, maybe it’s a blessed relief for creatives away from the