Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the […]
News
Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t
WPP scores triple whammy with WARC Effectiveness win
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and
B&Q campaign shows why there’s a spring in Leo Burnett’s step
Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it seems) is in danger of becoming
Tech troubles hit S4 Capital (again)
Sir Martin Sorrell’s big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has
Worrying times for holding company media agencies as Indian authorities launch raids
Price fixing in media is an issue that won’t go away – likely to be still more of one as
Why Annual Surveys Are a Must for Systematic Growth
Companies use various tools to stay competitive in their industry. From creating innovative products and ways to do things to
Uncommon glories in the ugliness of Quaker porridge oats
After hijacking London Fashion Week with its own brand of “oat couture,” represented by the world’s ugliest dress, Uncommon Creative
MAA Ad of the Week: Ocean Outdoor for WWF’s Earth Hour
Sometimes advertising is as much about what you don’t say as what you do (memo to the UK’s Hattons of
Einav rejoins Murphy and Golding: is there such a thing as gravity-defying account management?
Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and David Golding, but this time at