Big beast Meta circles principal media buying
Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see […]
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Dreamies’ cats invade the capital
In these grim times we need something lighter so credit to Mars’ Dreamies pet treats and agency adam&eveDDB for their
Phones are like oxygen: O2 is ‘essential for living’ in new brand platform
It’s a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary Adolescence
Not all men look like David Beckham in their underwear
How do you make a run-of-the-mill retailer look good? Give it some great advertising that doesn’t overclaim, but still presents
New WARC forecast adds to global ad gloom
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in
Lloyds quits adam&eveDDB – joins list of UK banks looking for a new creative agency
Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are
When everyone’s ditching DEI, what happens next?
What do you do when Donald Trump has you in his sights? It’s a problem that US diversity, equity and
Mother’s core leadership steps up to create a global partnership group
Strong leadership needs to be nurtured and rewarded, and Mother’s performance over the last few years in particular shows that
Adam&eveDDB behind the wheel as Twix goes “abundant”
Mars is reviewing everything but creative where it appears to be happy with Omnicom’s BBDO and DDB. Adam&eveDDB is behind
Oat Cult produces an overnight horror story
Overnight oats are not something you enjoy in the dark (if that’s your thing) but oats left to soak overnight