MAA Ad of the Week: Hovis from VCCP
There’s a world you don’t often see in British ads: multicultural communities in modest surroundings, probably intended to be somewhere […]
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Damon Collins of Joint: My Desert Island Cannes ads
At its best Cannes Lions is a repository for the greatest ideas in the world. Not TV ads, posters or
Top digital business sectors nailing marketing strategies: key lessons for success
In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing strategies to connect with their audiences, grow
Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign
A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire
UK government unhealthy food ban in disarray
The UK government’s move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt
Barker moves up to take people officer hot seat at WPP
WPP has promoted Marie-Claire Barker to global chief people officer, replacing Lindsay Pattison who stepped down after 16 years with
IPA’s Laurence Green: my (Creative Effectiveness) Top Tips for Cannes
“Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and
Uncommon rewinds for Ocado with ‘Life delivered’
Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s first work for the brand since winning a
Mikkelsen pours a traditional AKQA cocktail
WPP’s AKQA has been in the news recently with founder Ajaz Ahmed and numerous top execs off to set up
Pepsi, Coke and Snickers: are big advertisers losing the plot?
Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years