W+K London and Ford Pro celebrate workers who get sh*t done
A car ad with a sense of humour? It’s been a while, but this campaign for Ford Pro by Wieden […]
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Joint appointed lead creative agency for Belvoir Farm drinks
Belvoir Farm (apparently pronounced “beeva”), a UK-based company known for its sparkling drinks and cordials, has appointed Joint to develop
Daredevil cats hang tight for Dreamies in adam&eveDDB TV spot
A couple of weeks ago Dreamies’ cats were invading outdoor spaces, and now the fearless felines are clinging to a
Coca-Cola and WPP hit AI gold with new ‘classic’ campaign
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML
Publicis bags another big integrated account – Walmart’s Sam’s Club
This is getting boring: Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam’s Club
Tata’s Tetley from Pablo puts the tea back in Britain
Over the years agencies and advertisers have got themselves in a terrible tangle over tea, desperate to say what it’s
Influencer head Joe Ellyatt picks his (location-based) Desert Island Ads
In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that
Let AI be the judge: Kantar’s creative effectiveness awards 2025
Coke, Desperadoes, Deliveroo and Freya bread took the top prizes in Kantar’s latest creative effectiveness awards. These are judged with
Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines,
Cox clocks off in W+K winner for Malibu
Brian Cox has enjoyed a long and distinguished career as a character actor – some may remember him as the