RNIB appoints VCCP with brief to ‘break down societal barriers’
VCCP’s challenger offshoot VCCP Blue has won a pitch for the Royal National Institute of Blind People. The plan is...
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UK ad market still growing with bumper Christmas forecast
The UK ad market is still showing strong growth despite wider economic issues with the Advertising Association and WARC forecasting...
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Medieval meets mic drop: Estonia’s joyful new tourism film
Estonian capital city Tallinn bills itself modestly as a medieval city by the sea, but this new tourism video shows...
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Olivia Rhye • 20 Jan 2025 • 1
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Partner Content
Graham Fink and David Patton on UK creative and its role in Out of Home
Creative director and multimedia artist Graham Fink and D&AD CEO David Patton were first time judges at this year’s annual...
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Here’s why Comparing Betting Platforms has Become Essential for Sports Fans
Sports betting has become one of the fastest-growing industries in many parts of the world. Naturally, it has become increasingly...
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Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few...
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Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen...
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News
Advertiser brands
Columbia helps out scaredy-cat Tech Bros
When the world is eventually destroyed by the machinations of America’s unlovely Big Tech Bros and their AI obsession it’s […]
Advertiser brands
Open Partners’ Ben Morrison picks his Desert Island Ads
Desert Island Ads. Honda ‘Keep Up’ W+K London 2015 This came out just as short form video was exploding. Mobile […]
Creative Agencies
Last of the Adam & Eve originals? Ben Tollett bows out of TBWA
The original Adam & Eve old guard are still peeling off even while the brand retains its profile, and Ben […]
Advertiser brands
Kit Studio: how to arrive in a new market without being invisible
When a brand lands in a new market, nobody is sitting waiting for it. There’s no reputation or memory of […]
Creative Agencies
NCA wins brief for Barbican’s new Characters of Fashion exhibition
One of the UK’s most distinctive cultural institutions, the Barbican, has appointed New Commercial Arts to lead the strategy and […]
Advertiser brands
George Parker: Brand Ambassador Bullshit
Last week MAA ace writer, Emma Hall, introduced us to her piece on the ever increasing show biz influence on […]
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Editors Picks
MAA Ad of the Week: Fanta Halloween trailer from WPP Open X
We usually loftily ignore Halloween and other unwelcome Americanisms but it’s getting harder, just like that other unwelcome Americanism Donald...
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
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