From streets to strategy: how large format digital OOH outshines online video to redefine media planning
By Steve Bernard, head of insight Ocean Outdoor. The media landscape has long been shaped by impressions and reach – […]
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MAA Ad of the Week: Dash from The Or
The Cannes Lions isn’t the be-all and end-all of creativity (and those who weren’t there are probably heartily sick of
Out of Home global adspend hits $46.2bn in 2024 – WOO forecasts $49.8bn in 2025
Global OOH spend in 2024 reached $46.2bn representing 4.8% of global ADEX – breaking through the $45bn barrier and up
UK Creative Festival returns with Creative Circle, Graham Fink and Nils Leonard
The UK Creative Festival returns to Margate on 9–10 July 9-10 with The Best of British Creativity exhibition returning, celebrating
Lovehoney sidesteps restrictions with a toothbrush
As the world grapples with Trump and his big (not so) beautiful bill in the US (seemingly designed to make
Wren and Krakowsky top ad bosses pay league
Adweek has been doing some useful sleuthing into holding company bosses pay and the list is topped comfortably by Omnicom’s
Greenpeace and elvis assemble high profile activists for nationwide billboard protest
The right to protest powers democracy but in recent years people’s freedom to join peaceful demonstrations has been quietly eroded.
Should agencies sign up for a fossil fuels ad ban?
Should agencies be calling for ad bans? It does rather look like shooting yourself in the foot. A petition with
AA turns from bank robbers to vampires
What is it they say about difficult second albums? The Gate scored mightily with its debut ad for the AA,
BBH has Ribena singing in the rain
BBH has retained Ribena in a pitch, presumably based partly on its new brand platform ‘There’s no taste like home.’