Red Brick Road’s Matt Davis: My Top Tips for Cannes
FIZOOKA The old mentos in a coke prank has never gone flat. I did it, my kids do it. So […]
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How fringe platforms build loyalty beyond the mainstream
With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are beginning to
WPP unveils better mousetrap AI solution Open Intelligence
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first
Fork lickin’ good. Mother creates cutlery for KFC
KFC relaunched its rice bowls this year, and this new work from Mother concedes that it’s the one dish that
Biborg’s Lory Martignoles: My Top (Gaming) Tips for Cannes
With a growing 3.3 billion gamers in the world, the gaming industry has moved beyond its traditional sphere in communication.
Beyond the bookie: modern marketing for gambling brands
Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop
Is Leo Burnett in the driving seat for newly merged VodafoneThree?
The merger between Vodafone and Three UK has just been sealed, creating what it claims is the UK’s largest mobile
What’s going on at WPP? Maybe Hornby knows the answer..
Johnny Hornby’s agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were planners and
New balls from Beats by Dre and Puma
Football just never goes away (you can see why some players “develop” injuries at this time of year so they
Kantar’s Vera Sidlova: the questions every CMO will be asking at Cannes
It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate