Sky Bet and Puma enter the great Premier League ad stakes
The UK Premier League is (almost) upon us and it’s become a big ad event too, just like the NFL […]
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BT appoints Uncommon to ‘redefine its role in modern Britain’
Uncommon has beaten Saatchi & Saatchi and adam&eveDDB in a pitch for BT’s creative and business accounts, and will take
Uncommon recreates a dopamine high in first work for Depop
Secondhand fashion – or “vintage” as it prefers to be known – is currently growing at three times the rate
AI knows no frontiers – but will we go there?
When you can do anything does it lose its impact because we know it’s not real? It’s AI’s a growing
Joan wins Ann Summers
There’s a certain symmetry to Ann Summers appointing Joan to its creative account, female-focussed (staff-wise anyway) Joan arriving in the
Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces
1/ Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home
System1 picks summer of sport ad winners
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win
Telstra takes on the scammers – with entertainment
Entertainment is back in a big way for ads (yesterday we had Jamie Dornan for Diet Coke) and now it’s
S4 Capital and MSQ explore surprise tie-up
Everybody’s looking for deals among the embattled ad holding companies – WPP is top of the list – but out
Jamie Dornan dives in for Diet Coke
Advertisers seem to be waking up to the realisation that entertainment doesn’t hurt (let’s face it, they’ve tried everything else)