Helen James takes over as CEO of MSQ’s The Gate
Forsman & Bodenfors London CEO Helen James is replacing Jamie Elliott as CEO of MSQ creative agency The Gate. James […]
News
Jude Law joins Uber Eats stellar line-up
Jude Law is everywhere these days, transitioning from romantic lead to (often) the villain of the piece. So clever of
BMB’s Laurent Simon: how brands are rewriting Y2K nostalgia for Gens Z and A
Topshop returned to the high street, Freakier Friday and The Naked Gun drew people to the cinema, and Oasis was
Santander says goodbye to House 337 – but not to Ant & Dec
The 20-year partnership between Santander and House 337 comes to an end this week with one last campaign featuring the
Silent Creative: how no-sound ads win attention
Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms like LinkedIn,
The measurement paradox: AI + Privacy = Better ROI or is it just hype?
Marketers have been promised that artificial intelligence is the silver bullet for advertising’s toughest challenge: accurate measurement. AI offers precision
British Gas tipped to leave T&P for VCCP
British Gas been with T&P in its multifarious guises (originally CHI & Partners) for what seems like ever – at
New Voice finds its voice
Agencies start with all sorts of platforms, trying to make themselves stand out from an ever-expanding market of competitors. Even
MAA Ad of the Week: Lime from The Or
London should have ground to a halt this week with the RMT tube strike severing nearly all London Underground services
Ad Tech in 2025: smarter, safer and built for engagement
Advertising technology is changing faster than we’ve seen in a decade. What used to be about programmatic buying and automated