Santander says goodbye to House 337 – but not to Ant & Dec
The 20-year partnership between Santander and House 337 comes to an end this week with one last campaign featuring the […]
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Silent Creative: how no-sound ads win attention
Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms like LinkedIn,
The measurement paradox: AI + Privacy = Better ROI or is it just hype?
Marketers have been promised that artificial intelligence is the silver bullet for advertising’s toughest challenge: accurate measurement. AI offers precision
British Gas tipped to leave T&P for VCCP
British Gas been with T&P in its multifarious guises (originally CHI & Partners) for what seems like ever – at
New Voice finds its voice
Agencies start with all sorts of platforms, trying to make themselves stand out from an ever-expanding market of competitors. Even
MAA Ad of the Week: Lime from The Or
London should have ground to a halt this week with the RMT tube strike severing nearly all London Underground services
Ad Tech in 2025: smarter, safer and built for engagement
Advertising technology is changing faster than we’ve seen in a decade. What used to be about programmatic buying and automated
Mescall takes leading role at Dentsu Creative
Dentsu Creative has appointed John Mescall as global chief creative partner. Mescall is a former global ECD at McCann and
Stagwell’s Penn in hot water over Israel
One of the main consequences of Donald Trump is the politicisation of everything (we’re still waiting for World War 111.)
Loveholidays and beans brief keep Ark Agency motoring
Some agencies start big – NYC’s Isle of Any with the New York Times – others small, with a raft